Speed Stick

Speedman's Playbook

Coach Speedman, played by actor John C. McGinley, is an off-the-field coach who’s there for you in the moments that matter. When he provides advice, everyone listens.

ESPN teamed up with Speed Stick to contextualize Speedman to the sports world by inviting top draft prospects from both college football and basketball as they received tips on transitioning to the pros, within the confines of coach's own studio environment.

NFL:
- Jalen Ramsey
- Myles Jack

NBA:
- Brandon Ingram
- Kris Dunn

Building Your Brand

Video

2x :30 spots featuring Coach Speedman breaking down "Speedman's Playbook" on set

"Inside The Playbook" confessional highlighting the unique relationship between Coach Speedman and Jalen Ramsey

Digital

Real-time homepage takeover on NBA Draft Day showcasing a creative swap the moment Brandon Ingram & Kris Dunn came off the board

Phase 1 / Pre-draft + early first round

Phase 2 / Creative swap highlighting player draft results with new team color and city

Phase 2 / Creative swap highlighting player draft results with new team color and city

Print

2x full page ads and 1x spread in ESPN The Magazine

2x full page ads and 1x spread in ESPN The Magazine 2x full page ads and 1x spread in ESPN The Magazine 2x full page ads and 1x spread in ESPN The Magazine

Social

1x custom @ESPN Twitter integration on NFL Draft Day and 1x Snapchat vertical video on NBA Draft Day

Kyrie Irving

Kyrie Irving

A NEW BEGINNING

IT CAN WAIT

AT&T

ROC NATION SPORTS

A NEW WAVE

CC SABATHIA

#LEGACCY

TD Ameritrade

US OLYMPICS

New York Knicks

NEW YORK FOREVER

Speed Stick

DEFY THE DOUBT
Degree

Degree

538

AT&T

FANDEMONIUM
Vote Uknickorn

Vote Uknickorn

NBA ALL-STAR
AT&T U-Verse

AT&T U-Verse

MASCOT RACE
Kevin Thompson

Kevin Thompson

GARDEN OF DREAMS
Game of Thrones

Game of Thrones

WHO WILL PREVAIL?
Beats by Dre

Beats by Dre

ESPN FIRST TAKE

Mentos

Mentos

FRESH CONNECTIONS
Monsters University

Monsters University

ESPNU
Degree NFL Draft & NBA Playoffs

Degree

FIFA WORLD CUP
Chase Fear. Michael Beasley

Knicks Unlocked

DOCU SERIES
Domino's

Domino’s

PREGAME HQ
The Avengers

The Avengers

NFL DRAFT & NBA PLAYOFFS
The Walking Bucket Show

The Walking Bucket Show

FEAT. MICHAEL BEASLEY
Nationwide

Nationwide

THE GRUDEN GRINDER
Wreck-it Ralph

Wreck-It Ralph

SPORTSCENTER
Kris Dunn

Speed Stick

Speedman's Playbook
Jaguar

Jaguar

It's Good To Be Bad
Coors Light

Coors Light

ESPN LiveConnect
The Hobbit

The Hobbit

An Unexpected Journey
Duracell

Duracell

Power for Overtime
Battleship

Battleship

Prepare For Battle
Bacardi

Bacardi

Untameable Spirit
Iron Man

Iron Man

Suit Up