VIDEO

Developed a variety of content spanning live/pre-produced basketball highlights, player storylines, cultural trends, heartfelt moments, stats & analysis, celebrities, behind-the-scenes access, popular memes, NYC locales, fans, and much more.

Graphics

Utilized motion graphics, custom illustrations, and basketball templates in our brand look & feel to highlight moments throughout the season.

Photography

Leveraged intimate, emotive photography to highlight the brand narrative both on and off the court.

Audio

Brought to life game commentary, player quotes, interviews, music, etc. in various ways to foster our brand narrative.

Live

Created unique content for Instagram Stories and Snapchat that played into the tap functionality in innovative ways to further our brand storytelling.