ROC NATION SPORTS

A NEW WAVE

Lead the overall content strategy, distribution, and creative execution of multimedia across Roc Nation Sports social & digital platforms, including Instagram, Twitter, Facebook, TikTok, YouTube, and RocNation.com. Oversee on-site videography and photography at marquee sports & entertainment events, company outings, and client affairs.

Work directly with entire client portfolio of 100+ athletes inclusive of NBA, NFL, MLB, International Football, Broadcast, and WNBA across digital, marketing, content, and partnerships.

In less than 2 years:
- Became the #1 most followed sports agency in the world (previously outside the top 25)
- Over 275k total followers as of Sept. 2020, +723% growth compared to the previous two-year period and 3x the rate of the next highest competitor
- 5.2M video views compared to 90k in the previous two-year period (+5778% growth)
- 2.4M interactions compared to 131k in the previous two-year period (+1832% growth)
- #1 in total engagements by over 1M interactions and #1 in engagements per month by over 250% against the field
- #1 in post frequency, +158% over next highest competitor
- Launched Roc Nation Sports Twitter, Facebook, TikTok, and YouTube
- Earned media amplification from ESPN, SportsCenter, Bleacher Report, House of Highlights, NFL, The Checkdown, MLB, Complex, Sports Illustrated, and more
- Record-breaking benchmarks across client channels during key storytelling moments

DESIGN

Conceptualized and developed all artwork across brand and client channels to celebrate key narratives, awards, achievements, etc. within an established Roc Nation Sports look and feel.

2019 #RocFam Year in Review

NBA

Ball Brothers x Roc Nation Announcement

NBA Bubble x Black Lives Matter

2019-20 NBA Season Tip-Off

NFL

2020 NFL Draft

Saquon Barkley

Leonard Fournette x Tampa Bay Buccaneers Signing

International Football

Kevin De Bruyne

Eric Baillyโ€™s journey from The Ivory Coast to Manchester United

Siya Kolisi

MLB

2020 MLB Draft

VIDEO

Original content shot & produced around athlete and brand narratives.

2019 NBA All-Star Weekend Recap

Roc Nation Sports 2019 Rewind

Jay-Zโ€™s 50th Birthday

2019-20 NFL Season Kickoff

2020-21 International Football Season

2019-20 NFL Season Kickoff

Marcus Rashfordโ€™s Child Food Poverty Campaign

Kevin De Bruyneโ€™s Historic 20 Assist 2019-20 EPL Season

Nick Kwiatkoski x Trashhand - Chicago: Through The Lens

Yoenis Cรฉspedes: The Return

Ronnie Stanley x Bayern Munich HQ

Danny Green NBA Championship x Roc Nation Office Visit

Siya Kolisi x Brooklyn Nets Game

Caris LeVertโ€™s 22 Mentorship Program x Instagram HQ

Jalen Rose - A Day in the Life

Bryce Love x 2019 NFL Draft

Kenny Smith x 2020 NBA All-Star Weekend

Rudy Gay x Baltimore Gym Opening

Gabriel Davis x Brandon Marshall - The Brotherhood

JuJu Smith-Schuster x Fastest to 200 catches in NFL history

Yannick Ngakoue x Offseason Grind

Jaire Alexander x Boys & Girls Club Visit

CJ Henderson x NFL Combine 2020

NFL Draft Compilation

Fatherโ€™s Day 2019

Kicks For Kids x International Football

EARNED MEDIA AMPLIFICATION

Mainstream storytelling coverage curated by Roc Nation Sports across the most notable outlets