Developed an eight-part digital branded content series with ESPNFC during World Cup 2014 - featuring the most renown country-specific bars in New York City playing host to diehard fans showcasing their untameable spirit and passion for their home nation’s team throughout the tournament.

For Bacardi, the content aligned with its strategy of “irrepressible spirit” through the unfailing determination of the Bacardi family and invited consumers to share in it.

Seven different matches were covered across 12 teams and 13 locations – each film was edited shortly after and released on ESPNFC.com, social media, and Bacardi’s owned/paid channels.