As part of the popular Beats Pills campaign, Beats By Dre joined forces with ESPN to animate their lovable characters inside the walls of Bristol, CT with the stars of First Take - Stephen A Smith & Skip Bayless. The 2 x :15 spots feature Mikey and Trek on the set of the show and reveal what happens when these two dynamic duos collide.

Beats / RGA also partnered with ESPN in the lead up of its breakthrough marketing campaign for the 2014 World Cup to capture ESPN anchor Stuart Scott for inclusion in 'The Game Before The Game.'