CC SABATHIA

#LEGACCY

Oversee and collaborate directly with CC Sabathia in his 19th and final MLB season to tell the story of his #LegaCCy, across all areas of brand building - inclusive of digital, marketing, content, and partnerships. From his initial retirement announcement, to iconic moments including 3000 strikeouts and 250 wins, to his final home game, CC lead the narrative to close out his Hall of Fame career as one of the best pitchers and humanitarians in the history of the sport.

In 2019, CC recorded all-time highs across all social platforms:

- Record total annual interactions on Instagram +667k (+90% YoY), Twitter +253k (+240% YoY), and Facebook +102k (+1,181% YoY)
- +1.1 million more total engagements in 2019, 128x more than 2018
- 4.5% interaction rate on Instagram in 2019 doubled the previous four years combined (2014-2018)
- +49% follower growth on Instagram YoY in 2019 (+137.3k)

RETIREMENT ANNOUNCEMENT

With his family by his side, CC Sabathia formally announced his retirement after the season in a press conference on February 2019, setting the tone for a historic finale to a Hall of Fame career.

 

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CC’s retirement press conference to start the 2018-19 MLB season instantly went viral, reaching the Top 20 worldwide on Twitter and #1 in the New York area.

3000 Strikeouts

Custom 3000 “Ks” illustration by world renowned German artist Andy Gellenberg to celebrate CC’s historic feat.

Tribute video feat. friends and family paying personal respects to CC for his world class achievement.

Mother's Day

A special tribute in collaboration with ESPN to highlight the forever bond between mother and son.

CELEBRITY SOFTBALL GAME

CC hosted his annual celebrity softball game at Yankee Stadium with 100% of the proceeds benefitting his PitCCh In and the NY Yankees foundation. The game trended #1 in New York on Twitter and achieved over 100M media impressions, +27% more YoY.

#CCSoftball Recap

Michael Strahan Victory Gatorade Shower

CC Sabathia Postgame Speech

250 WINS

CC became the 14th pitcher ever to record 250 wins & 3000 strikesouts and third-winningest African American pitcher in Major League history.

MLB ALL-STAR GAME

CC and his family returned to Cleveland where his career began for an honorary celebration of his career at the 2019 All-Star game.