Degree

538

Developed the first native ad series to run across any of ESPN’s digital channels.

Working with FiveThirtyEight and Degree's MotionSense Lab, I curated & wrote 3x data-driven articles in near real-time at the peak of college basketball season.

A sponsored module on the 538 homepage drove directly to the article content.

538 Homepage Module

Sponsored module on the FiveThirtyEight homepage directed users to the native content

Sponsored Content

First article broke down the science behind Steph Curry's unique skillset

3x custom graphics illustrating Steph Curry in action

Second article highlighted the role fan movement plays in the outcome of the game

Third article revealed a detailed analysis of the NCAA Championship game

Kyrie Irving

Kyrie Irving

A NEW BEGINNING

IT CAN WAIT

AT&T

ROC NATION SPORTS

A NEW WAVE

CC SABATHIA

#LEGACCY

TD Ameritrade

US OLYMPICS

New York Knicks

NEW YORK FOREVER

Speed Stick

DEFY THE DOUBT
Degree

Degree

538

AT&T

FANDEMONIUM
Vote Uknickorn

Vote Uknickorn

NBA ALL-STAR
AT&T U-Verse

AT&T U-Verse

MASCOT RACE
Kevin Thompson

Kevin Thompson

GARDEN OF DREAMS
Game of Thrones

Game of Thrones

WHO WILL PREVAIL?
Beats by Dre

Beats by Dre

ESPN FIRST TAKE

Mentos

Mentos

FRESH CONNECTIONS
Monsters University

Monsters University

ESPNU
Degree NFL Draft & NBA Playoffs

Degree

FIFA WORLD CUP
Chase Fear. Michael Beasley

Knicks Unlocked

DOCU SERIES
Domino's

Domino’s

PREGAME HQ
The Avengers

The Avengers

NFL DRAFT & NBA PLAYOFFS
The Walking Bucket Show

The Walking Bucket Show

FEAT. MICHAEL BEASLEY
Nationwide

Nationwide

THE GRUDEN GRINDER
Wreck-it Ralph

Wreck-It Ralph

SPORTSCENTER
Kris Dunn

Speed Stick

Speedman's Playbook
Jaguar

Jaguar

It's Good To Be Bad
Coors Light

Coors Light

ESPN LiveConnect
The Hobbit

The Hobbit

An Unexpected Journey
Duracell

Duracell

Power for Overtime
Battleship

Battleship

Prepare For Battle
Bacardi

Bacardi

Untameable Spirit
Iron Man

Iron Man

Suit Up