AT&T’s It Can Wait campaign sought to raise awareness through a sports narrative that while texting and driving is still a problem, the issue has grown to include any type of smartphone activity that takes eyes off the road when driving.
I identified and brought to life the heartbreaking story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009.
The film exclusively debuted on ESPN’s College GameDay and amassed over 500k views online upon launch, earning instant recognition amongst the sports community.
Awards:
Cannes Lions - Film Craft Direction - Bronze Lion
Clio - Film Technique - Gold
The One Show - Online Film/Video - Merit
D&AD - Film Advertising Craft - Graphite Pencil
AICP - Editorial - Gold
Cynopsis - Social Good - Gold
