Jaguar

It's Good To Be Bad

With the highly anticipated launch of its new F-TYPE Coupe model leading into the 2014 FIFA World Cup, Jaguar teamed up with ESPN to create a contextually relevant :30 TV spot featuring Team USA star forward Jozy Altidore. The vision for the campaign complemented the existing 'British Villains' thematic.

Video

:30 spot featuring Team USA star forward Jozy Altidore as Jaguar's newest striker

Jaguar

Digital

Behind-the-scenes video from the commercial set