Lead the overall content strategy, distribution, and creative execution of multimedia across Roc Nation Sports social & digital platforms, including Instagram, Twitter, Facebook, TikTok, YouTube, and RocNation.com. Oversee on-site videography and photography at marquee sports & entertainment events, company outings, and client affairs.

Work directly with entire client portfolio of 100+ athletes inclusive of NBA, NFL, MLB, International Football, Broadcast, and WNBA across digital, marketing, content, and partnerships.

In less than 2 years:
- Became the #1 most followed sports agency in the world (previously outside the top 25)
- Over 275k total followers as of Sept. 2020, +723% growth compared to the previous two-year period and 3x the rate of the next highest competitor
- 5.2M video views compared to 90k in the previous two-year period (+5778% growth)
- 2.4M interactions compared to 131k in the previous two-year period (+1832% growth)
- #1 in total engagements by over 1M interactions and #1 in engagements per month by over 250% against the field
- #1 in post frequency, +158% over next highest competitor
- Launched Roc Nation Sports Twitter, Facebook, TikTok, and YouTube
- Earned media amplification from ESPN, SportsCenter, Bleacher Report, House of Highlights, NFL, The Checkdown, MLB, Complex, Sports Illustrated, and more
- Record-breaking benchmarks across client channels during key storytelling moments