Video
2x :30 NFL Draft-themed spots featuring Melvin Gordon
Two-minute short film profiling Leonard William's Journey to the Draft
:30 spot voiced by Jahlil Okafor's father Chuck reflecting on his son's journey
Digital
NFL & NBA Draft Day Homepage Takeovers featuring live creative integration
Phase 1 / Day of NFL Draft featuring Melvin Gordon in "Draft Day" :30 spot
Phase 2 / Night of NFL Draft featuring Melvin Gordon in "Draft Night" :30 spot
Phase 1 / Day after NBA Draft with congratulatory message for Frank Kaminsky and Jahlil Okafor
Phase 2 / Click to expand reveals entire message
4x full-page ads featured in ESPN The Magazine
